WHAT WE DO
Pivot Marketing can help manage your marketing needs from implementing a marketing plan to developing a campaign or managing your social media. We give clients the freedom to focus on running their business whilst having the confidence that the marketing is being managed in an efficient and cost effective way. We can cater a package to suit your business and work as little or as much as you need.
We have a range of packages from managing your social media, booking your advertising or managing your entire marketing activities. Whatever you need, we can help. We can do as little or as much as you need plus many of our packages include website and social media artwork so we can pay the same price from one month to the next.
We have a range of packages from managing your social media, booking your advertising or managing your entire marketing activities. Whatever you need, we can help. We can do as little or as much as you need plus many of our packages include website and social media artwork so we can pay the same price from one month to the next.
MARKETING HEALTHCHECKNot quite sure where to start? We can help analyse your current marketing strategy.
Pivot Marketing will conduct an extensive meeting with you and your team to understand your business, core demographic and social media audience along with current and past marketing campaigns and commercials. We will collect information, analyse your marketing activities and provide feedback and advice on what marketing activities need a little 'TLC' to ensure maximum results. You may decide to implement the changes yourself based on the feedback provided or have us manage your changes for you. It's totally up to you! This healthcheck is about you and your business, helping you ask the right questions about who your customer is and then a plan to target your customer better! |
OUTSOURCED MARKETINGAre you completely overwhelmed with trying to manage all your Marketing needs or are you lacking a Marketing Department completely? Do you really know who your customer is?
Pivot Marketing is the answer! We can cater a package to suit your business so you know your costs month to month. If you aren't ready to commit to a monthly marketing plan we can work by the hour just when you need us! It's that simple and totally up to you. We can take the pressure of you and help with everything from managing your Social Media, producing scripts and commercials for TV , Radio and Press, POS, graphic design plus book your advertising. Let us help guide your business marketing activities so you can get back to what you do best... running your business. Let us help! |
SOCIAL MEDIAYou might be all over your Marketing and Advertising which is fantastic, but perhaps you are lacking in understanding and implementing your Social Media? We can help with that too!
We'll meet once a month to discuss what you have planned in regards to your marketing and advertising for the following month, then together we plan your Social Media Strategy. Depending on the size of your business and how many hours you require we can tailor a package to suit you. We even include creative design work to help you create engagement and the benefit of a monthly package will mean you pay the same price from one month to the next... no surprises! Social Media is VITAL for any business marketing plan. Make sure you know what you're doing... or get someone who does! |
MEDIA PLACEMENTAre you hounded by Media representatives telling you they’re the BEST... choose me? At Pivot Marketing we not only create and book your TV, Radio and Print advertising, we also advise which mediums will best suit your target audience and provide a cost effective advertising strategy.
We place your commercials into a set of programs that meet your customer demographics to ensure maximum exposure at the right time. The most important aspect of advertising that is commonly forgotten is to remember to think about how your customers consume their advertising, not how you do! Let us help you choose which medium really is the BEST for your business! |
MEDIA PRODUCTIONMedia Production is a vital element to help brand your business. Video and Audio boosts every communication.
You may find that you need traditional media like TV & Radio or maybe you find that social works best for you. From TV advertising to corporate presentations, drone footage and online marketing, we can produce quality video content for your business. Pivot Marketing in Mackay can handle all aspects of your commercial, including writing, shooting and editing your commercial. |
DESIGNThe best campaign concepts or Marketing Strategy will only get traction if it stands out. A well done design will underscore the message you are trying to convey. It has to rise above the noise of your competitors.
You have to know your audience, capture their attention then hold it. Do you need stark, minimalist approach or will flashy, borderline tacky work best? No idea? Let us help. Whatever it is, a memorable design will resonate with your audience, create engagement and is the best chance of getting your campaign noticed and remembered. Our award winning designer can create a campaign perfect for your business and to capture your audience. |
WHAT IS THE DIFFERENCE BETWEEN FACEBOOK ADVERTISING AND GOOGLE ADWORDS?
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Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two ad platforms.
Google AdWords is the world’s largest and most popular PPC (pay per click) advertising platform. Paid search focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using AdWords bid on keywords – specific words and phrases included in search queries entered by Google users – in the hopes that their ads will be displayed alongside search results for these queries. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising. Although advertising on Facebook can be thought of as similar to AdWords, in that advertisers using both platforms are essentially promoting their business via the Internet, this is where the similarities end. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and the ways in which they behave online. When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you. |
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Facebook has no rival when it comes to the enormity of its audience. However, rather than exposing advertisers and their messaging to this vast audience, the true strength of Facebook’s immense audience lies in the potential data with which advertisers can target Facebook’s users.
People share almost every conceivable detail of their lives on Facebook. From meeting and marrying partners to the birth of children or the celebration of new career moves, Facebook’s users share the joys and accomplishments of life’s milestones with their friends and networks every single day. They also search for and consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values, presenting advertisers with a unique opportunity to tailor advertising messaging to target audiences in ways previously considered impossible, or even unimaginable. Many newcomers to paid social ask the same question, namely “Does Facebook advertising work?” By now, the answer should be clear – yes it does, and remarkably well. However, rather than view Facebook as the world’s largest potential billboard, advertisers should consider Facebook as a way to get closer to their ideal customers than they ever thought possible. Social media Facebook ads are targeted to users based on their location, demographic, and profile information and are more like display ads than search ads. They should be used to generate demand, not fulfil it. Users are on Facebook to connect with their friends, not searching for products in their newsfeed. They see product and it may tempt them to purchase or learn more but it isn’t their primary focus. On Facebook, you can target users by:
Each option can be useful and we tend to use location, age, gender, and interests including work to build audiences for specific products or services. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily. |
Google AdwordsSearch engine marketing, or SEM (Google Adwords), is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business. Google’s advertising offerings are split across two primary networks – the Search network, and the Display network. The Search network encompasses the entirety of the Google as a search engine, and advertisers can bid on millions of keywords and phrases to target prospective customers. The Google Display Network, which offers advertisers more visual ads such as banners, spans approximately 98% of the World Wide Web, making it a great choice for advertisers who want to accomplish marketing goals that aren’t necessarily as conversion-driven as those of PPC ads, such as raising brand awareness on a large scale using banner ads. One of the biggest misconceptions among those new to PPC is that whoever has the largest advertising budget somehow automatically “wins” at Google ads. Fortunately, nothing could be farther from the truth as AdWords focuses primarily on the quality and relevance of ads, not how much advertisers spend. The more relevant an ad is to the user, the better the experience that user is likely to have – and, therefore, the more likely they are to continue using Google as their go-to search engine. For this reason, Google AdWords rewards relevance and quality above all other factors. This is why smart advertisers with relevant, optimized, high-quality ads rarely have to bid as highly as advertisers with poorer ads. Certain keywords may cost more than others though so budget is important. Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial. |
SPONSORSHIPS
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Among the many marketing strategies that a company can use to promote its products and services, sponsorship is one of the few that has the potential for huge payoffs.
Sponsoring events, trade shows and exhibitions can have an incredible return on investment. A carefully selected sponsorship can give you a lot of bang for your marketing buck, boost your brand reach and supplement your marketing efforts. There are plenty of reasons to sponsor an event:
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Events aren't just about the event you are sponsoring. Think about all the ways the organisers have promoted the event - social media, magazine, radio, emails and possibly even television commercials. As a sponsor your name and logo will potentially be used during these outreach campaigns.
It doesn't end there though. A logo on a TV commercial isn't going to do too much for your business. You need to have an activation at the event or create a fun and engaging way to talk to your audience. Sponsoring an event can be well worth the investment if you are clear about your goals. A well-planned event presence can generate quality leads, deliver great ROI, increase your brand reach and exposure, put you in front of your target market and best of all, build your brand’s authority. Check out some of the great ways we have helped our clients sponsor events and actually get a return on their investment. |
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Nebo Rodeo
Festival of the Arts
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National Tree Day
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